Archive for March, 2006

IT Marketing: Mailing to Your Current Customer Database

Doing a mailing to your current customer database is a really great place to start. In this article, you’ll learn why this IT marketing strategy can be so effective.
Your Customers Already Know You
Doing an IT marketing mailing to your current customers is a great place to start because, for one thing, you already own the […]

e-Marketing Basics: Pro and Cons of Hour Targeting

One of the main advantages of advanced internet technologies is the possibility of hour targeting for ads served to web sites. Exactly how such targeting is done, that is a tech issue far beyond our e-Marketing topic. What is important to us, e-Marketers, is to be aware of this facility web servers have and use […]

Mortgage Marketing with a Personal Blog

If you are a loan officer or a mortgage broker and you are looking for a new and innovative way to market yourself and your products, you may want to consider using a personal blog.
You do not have to be a wizard with a computer, or have a background in rocket science to start up […]

Market research

Market research is the collection and analysis of information about consumers, market niches and the effectiveness of marketing programs.
It is basically important in launching a new product and reducing the risk of failure. It tries to find out how the customer will react to the new product.
Online market research services that allow users to productively […]

Why Market to Women and How Should You Do It?

Even if the decision to buy appears to rest elsewhere, women frequently have a major influence on whether or not the sale is made. It’s easy to consider the car industry as predominantly male-driven. The majority of salespersons, journalists and mechanics are male, and published statistics of new car sales are weighted toward men. For […]

Do you Control Your Email Marketing Deliverability? You May Be Surprised!

You play by the rules. Your list is confirmed opt-in. You have spent time writing a compelling message and an inspiring call to action. Your graphic designers have designed a stunning custom email.
You then send the email to your list but find that deliverability rates are lower than you planned. This is mostly because […]

The Science And Art Of Marketing

There are a lot of things you can do to promote your business and sell more stuff. But that’s not the point. The point is to do the things that get the best results. And that’s part science and part art.
The science part of marketing is matching a marketing vehicle to your target audience. For […]

Create Your Very Own Wellspring of Profitable Ideas for Internet Marketing

Are you like me and you’re beginning to see that creating income online through internet marketing is a golden opportunity? Something that we’re at the forefront of, as it will just continue to grow as more and more people come online. And are you seeing that information is endless, and that people already consume huge […]