As a marketing professional, I’m always singing the praises of having a marketing plan. It’s not only because I was trained in the traditional ways of marketing.
After all, I believe that just because you’re taught something, doesn’t mean you should blindly follow. I think you need to try it on for size, test it and […]
Did you know a 30-second spot during the 2006 Super Bowl cost a whopping $2.5 million? That’s $80,000 a second!
But consider this: 90 million people tuned in to the game, and many of them did so just to watch the ads.
Why am I talking about SuperBowl advertising to small business owners and solo-professionals who are […]
Here’s how to get a blank look from most business owners, managers and branding, marketing executives. Ask them, “What’s your marketing plan?”
You’ll likely get an answer like this: “Well, I don’t really have one of those exactly, but I am doing some corporate branding , direct mail, updating my web site and considering search engine […]
Media and marketing events around the city are blurring the line between work and play as Philadelphia’s young professionals talk business and network at some of the cities trendiest hot spots. Young marketing moguls-in-the-making know the value of hard work, and many are putting in long days to get the job done.
But they understand the […]
Just the other day I was very pleasantly surprised when an old friend of mine from whom I haven’t heard since over a year called me. After the usual “how’s the weather over there?” talking I quickly found myself engaged in an excited discussion about web design. After half an hour of conversation where we […]
Use these powerful yet simple tips from the national best-seller, “Secrets of Power Marketing: Promote Brand You” - the first guide to personal marketing for non-marketers.
Create and grant an annual award.
Send hand written congratulations and thank you notes.
Send greeting cards for some occasion other than Christmas.
Send postcards when you travel and even when you are […]
The Internet is a powerful and incredible phenomenon, bringing people and businesses together, and promoting the exchange of information worldwide, 24 hours a day, 7 days a week. No wonder why many businesses find their success through Internet marketing.
Since the advent of information technology, Internet marketing has long been dominating the virtual world of online […]
Fame. Fortune. Wealth. Good health. Is that success to you?
In reality, the definition of success may vary according to the kind of gratification a person gets from a certain thing. For example, if a person wishes to have a happy family, regardless of their financial status in life, then, he may already regard himself as […]