Archive for January, 2006

Should you hire a Marketing Coach or Marketing Consultant?

You know you need marketing help. But you are unsure if you need to hire a marketing coach or a marketing consultant. This article is a brief description of what marketing coaches and consultants do and how they help their clients. After reading this article you should be able to decide if coaching or consulting […]

E-mail Web Marketing Fever

The Internet is believed to be faster, better, cheaper, and easier to conduct surveys than using more traditional telephone or mail methods. You eliminate the need for extensive paper works and man hours.
No matter how striking your website is, if your website developer doesn’t make the direction-finding system user-friendly, you’ll be undetectable to the search […]

Postcard Marketing: An Inexpensive Communication Tool

Continuous communication is an important part of keeping your small business at the top of your customer’s minds. Your marketing plan should contain various types of customer communication–one inexpensive type is postcard marketing.
Postcards are excellent communication tools for many reasons: they’re always opened; they visually reinforce your brand even if they’re not ‘read’; and they’re […]

A Unique Marketing Spin for a Coffee Shop

A Unique Marketing Spin for a Coffee Shop
The use of a series of loyalty programs brings success to a coffee shop.
By William Dupree
Three business partners contacted me about creating a marketing plan for a coffee shop that they were opening in Greenwich Village in New York City. They had already leased a 3000 sq. foot […]

The Single Most Effective Marketing Strategy to Get Clients and Marketing Professional Services

The Single Most Effective Marketing Strategy to Get Clients and Marketing Professional Services
The Book Yourself Solid Always-Have-Something-to-Invite-People-to-Marketing-Strategy is simply the most effective marketing strategy on the planet for the professional service provider.
Your services have a high-barrier for entry. They are rather intangible and expensive (whether you think they are or not) to a potential client. […]

Four Tips For Choosing A Website Marketing Company

If you have decided to look for a marketing company for your website, you will need to know a few things on how to go about choosing one. I hope that you will not just wildly look around and decide to go with the first one you find. It isn’t the best approach for you […]

The Truth About Network Marketing Opportunities

Truth about Network Marketing Business Opportunities
By Christine Groth (http://www.makingseriousmoney.com/) and Advantage Conferences (www.7ktoday.biz)
Like a lot of people you have been approached with an opportunity to own a business that has the ability to catapult you out of your current job and into a world of financial independence.
There are some things that I think everyone should […]

Butterfly Effect And Internet Marketing

In Ray Bradbury’s short story “A Sound of Thunder”, a group of people travel millions of years into the past to hunt dinosaurs. One of them accidentally steps on and kills a butterfly, which dramatically alters the future.
This idea was also taken up in a movie called “The Butterfly Effect”, starring Aston Kutcher, about a […]