Marketing strategies are very important to every business, large and small. I’ve seen a lot of businesses in my time take almost a cavalier attitude toward marketing. As if they say to themselves “Ok, I have to advertise. Here is some money let me know how it goes.” I assure you there is or should […]
1. Target Audience: (Who Buys From You?) The foundation of effective web marketing is the ‘who.’ Determining your target audience, their needs, wants, level of knowledge, goals, etc is critical to creating a website that will be effective at either lead generation or e-commerce.
2. Core Message: (What Exactly do You Offer?) Flowing directly from who […]
Does this sound in any way familiar?
*Last year you declared that it was THE year to grow your business. You may even have made a to-do list that included things like “Make more money,” “Find new clients,” etc.
But despite creating your trusty list, life got in the way, as it is wont to do, so […]
Do you dream of picking up the phone and hearing the person on the other end of the line say, “Hi, you don’t know me but I’d like to work with you. Here’s my credit card number. When can we start?”
You might laugh, but isn’t that what we all really want, deep down?
Well, the good […]
It is common to assume that you want to advertise to get leads or prospects to look into your network marketing program and potentially have these prospects join your organization. What is not commonly known to most networkers is that they can maximize their advertising dollars by getting their money back either when their prospects […]
Lawyers face the same challenges any business does. In order to get new business they must market their services, i.e., advertise. And lawyers deal with the same marketing and advertising challenge every business does - how to beat the competition. Plus lawyers have to assume that any Internet or non-Internet marketing or advertising they do […]
How many times have the world’s greatest marketing plans failed? Probably 9 out of 10 have and this is due to the fact that they desire success rather than formulate from success. Here we will examine the simplicity of a reverse engineered marketing plan.
1. Talk with your top producing salespeople.
When starting from the end we […]
A viral marketing virus acts similar to a biological virus. But, the big difference between a viral marketing virus and a cold or flu virus is that people willingly pass the marketing message on. The biological virus attaches itself to everything it comes in contact with, spreading from person to person either by touch, or […]