Valuable Marketing Resources

If you have a website or you promote someone else’s’ website as an affiliate, you need to drive traffic to it.

Without traffic, you won’t get visitors. And without visitors, you won’t make money, sales, get subscribers, etc. What good is a website without any traffic? And if the site is getting traffic, what good is it if it’s not targeted traffic?

There are many ways to drive traffic to your site, both free and paid. But we are not going to talk about paid traffic right now. That is a totally different topic and could take hours to cover.

So, back to free traffic. Some ways of getting free traffic to your site is by Search Engine Optimization, surfing for traffic, or getting it passively.

SEO takes time and a lot of work. When you join sites that are surf for traffic sites, you have to look at other members’ sites in order to earn advertising credits for your site to be displayed when another member is surfing.

The only problem with this is that although the traffic is free, it is not targeted. Everyone who is a member only surfs for the credit and very rarely even looks at the site, they just minimize their window on their PC and multi-task. So, the traffic is crap and worthless.

Now, let’s talk about the best way to get free targeted traffic. It’s called Instant Buzz. Instant Buzz is a service that gives you advertising credits as you surf the web like you normally would. What you do is download the toolbar for free, it only takes a minute. Then, you set up your ads in the members area. And bam, you ads are being displayed on other members’ tool bars as they surf.

You can also put Instant Buzz ads in emails that you send to your friends. These are called mail space ads. And your ad will get displayed in other members’ emails. The last thing you can do is put a hyperspace ad on your website which will help you refer other members.

When you refer other members, you will also get a percentage of the credits they earn which will go towards your ad credits.

If someone likes your ad and is interested in what it says, then they click on it and end up on whatever site it was that you were promoting. Now that’s targeted traffic! And it was free.

So make sure you visit the link in the resource box to start driving targeted and quality traffic to your website today. It will only take you a couple of minutes to start bringing visitors to your site.

About the Author
To download this free tool or get more information about Instant Buzz, visit Free Website Traffic

Spamming chat rooms or instant messaging systems with undifferentiated marketing messages is certainly not a very good idea.

But if they are used the right way, these channels can be great to communicate with the market - especially to establish a dialogue with customers.

Have you ever been to a chat room and posted a message. If you have then you may learn some free web-advertising secrets on how to market your products and service in chat rooms.

Chat rooms are usually broken into categories. You will need to find the right chat room where your targeted audience would gather. If there isn’t one, them you may need to create one.

It will be of no use to create one that is obviously for the sole purpose of selling your product or service. Rather, it needs to attract people who would be interested in your product or service.

For example: If you sell garden products, your chat room should be on the subject of gardening and not the brand name of the products you sell.

Another way to use a chat room to promote your business is to include a chat room on your web site. Host a free online seminar in your own chat room about a subject of your expertise.

Use your chat room to meet with your current customers and answer any questions or address and problems they may have. Regularly schedule free events in your chat room and be certain that your customers are made aware of when they will occur.

For example, you might have an expert in the field available to answer questions on a certain day and between certain hours. You might, also, host other people’s chat rooms as an expert yourself.

About the Author
Find out how you can build a large list very fast: http://www.7dollarsecrets.com/

Famous is as famous does and the famous get known through publicity. Yes, that’s right, fame doesn’t discover you, you create it through strategic campaigning.

What’s more, the techniques for increasing your exposure isn’t as difficult to attain as you might think. A great publicity campaign starts with courage, then planning, and lastly, it succeeds through persistence.

If your not sure why you should seek fame, consider fortune because the two go hand in hand.

Fame will bring your business into the forefront of your target audience faster than any advertising campaign can hope to do. It solidifies you as an expert and creates a deep, abiding confidence in the consumer.

It makes you a shining star with infinite possibilities. So what’s are the steps you ask? Well paste a gold star to your forehead and let’s get started.

1. Press Releases: Increase awareness through a press release. Yes, I know, press releases have become quite the popular little tool around cyberspace with releases being blasted hither and there, but is it working? Probably not.

Blasting your press release will bring blasted little results. Instead, thoughtfully put together a very dynamic one page press release and target publications that would be most interested in you and your business.

Don’t drone out the details, make that press release sing your praises. Then send it to a real live editor and follow up with a phone call. In other words, let the press release be the invitation to your follow up phone call.

Begin making connections with the media. Be polite, be excited, and be patient.

2. Create A Press Kit: A Press kit is basically an exaggerated press release turned into a package. It’s more complex, tells more about you and your company, and is all pulled together into a nice neat folder.

Of all the questions I receive, first is, what is a press kit? Simply, it is a folder of information about you or your business. It should contain:

A. An Introduction Letter

B. One or Two Press Releases

C. A Fact Sheet (This contains the facts about you or your business.)

D. Bio Sheet (Which is a biography of you and your accomplishments.)

E. Copies of Published Articles

F. Company Literature

G. A Business Card

Send your press kit when an editor, publisher, or producer wants to know more about you.

3. Newsletters Offline. Don’t forget that a whole world exists offline. Locate newsletters or smaller print publications offline and submit articles. This can be a very dynamic way to increase your exposure as well as add to your press kit.

You can locate newsletters in your subject area by visiting the local university library reference section. Ask for a directory of trade newsletters and do your research.

Once you have been published, it’s easier to step up to the larger publications. Fame starts small and then snowballs onto itself.

4. Speak Up! Yep, that’s right.

Start giving speeches on your area of expertise. Start locally at civic clubs and local educational programs. Then find the local talk radio shows and make your case to the producer.

It’s surprising how many talk radio shows are actively looking for new speakers. Once you have achieved Talk Radio, the opportunities will start coming to you.

5. Publicity Pitches: Put together several dynamic article ideas. Just the ideas, not the actual article. This is called a Publicity Pitch. Take those ideas and then pitch them to editors of targeted publications.

This can work very well as it saves Editors time and puts the outline right into their hands. As a past Editor I know how well this works.

Editor’s love ideas, especially ideas that are completely outlined and correct for their readership. This means don’t send pet article ideas to cooking magazines.

Send pet articles ideas to pet publications. Seems like a no brainer, huh? But you’d be amazed at what editors see that don’t apply to their own publication.

Fame comes from planning and persistence. It has it’s rejections, but if you can learn not to take it personally, it will eventually work. Remember, once you start, keep going. Once you stop, you have to start all over.

To Your Success!

About the Author
Michael Biehn, SEO Consultant.
http://affordable-search-engine-optimization-services.com/
Professional And Affordable Search Engine Optimization Services Trought Natural Search Engines Results.

During my almost two-decade career in strategic marketing I’ve seen numerous marketing cases involving different products and services. A common element in all successful marketing stories has been an organized and effective marketing plan, which serves as the backbone for the product or service life cycle.

A marketing plan should be a reference for all individuals involved with the project, including both employees and contractors. It should contain the core elements that keep launch and implementation in synch with the strategy. Obviously, it is not a static document. Revisions should be made at a minimum on a quarterly basis to incorporate key learnings during the process.

Start with a good research plan for what we call the “OVERVIEW”. Include trends and key changes in the macro environment, from the economic and social aspects affecting your audience to important industry information. Find useful estimates and forecasts that will help you make decisions. Next, compile key information about the audience you want to reach: gender, average age and income, geography, preferences, decision and purchasing process, etc. Your entire team should be familiar with the details of your target clients.

The analysis of the competitive environment, “SWOT”, should be worked subsequently. At this time, investigate all public information available about your top competitors, and get a clear understanding of their Strengths and Weaknesses. With this information in hand you will be able to compare and elaborate on your Threats and Opportunities. You want this section to be clear and objective, with straight bullet point lists.

The next step is your numeric “TARGETS”. Include in this page your target revenue and transaction volume for the year, and broken down by quarter, especially if your product involves seasonal variances. If possible, also break it down by distribution channel such as online, in store, through intermediaries, etc. Make a comparative chart with columns for the previous year and the year in question.

After completing the research you are ready to develop the “KEY OBJECTIVES”. Use this opportunity to think through the macro course of actions that will lead your company to reach your numeric targets. Maybe you want to nurture differentiation through superior services, increase online sales in the channel mix, or enlarge your geographic coverage. List a minimum of three but no more than six or seven key objectives for the year, which should be aggressive but achievable. The “STRATEGIES AND ACTIVITIES IN SUPPORT” are the means to realize your objectives. Start with the “communications message”, the sentiment you want associated with your brand. This should be reflected in all points of contact with customers. Brainstorm with your team and consolidate it in a single powerful message, related to your objectives. Then, develop the “key strategies”, supported by tactics and programs to execute them.

Picture it as an umbrella:

Main Objectives:

-Key Message related to the Objectives

-Key Strategy 1 to achieve the Objectives:

a)Tactics and Programs to execute Key Strategy 1

-Key Strategy 2 to achieve the Objectives:

a)Tactics and Programs to execute Key Strategy 2

As you work through your six or seven strategies, keep in mind the resources and marketing funds available. Finish your plan with a detailed “BUDGET” chart, breaking it down by activities and costs.

These are the basics of an effective marketing plan. Make sure you involve your team through the process; it is a very rewarding exercise!

About the Author
Renata L.Lerch is a recognized authority on strategic marketing. Her site, www.limalerchconsulting.com, contains valuable information about marketing. Lima Lerch Consulting provides leading marketing consulting services to companies in the US and Latin America.

A crucial concept in marketing (as is in life) is that of delayed gratification.

Stick with me for a moment through a general discussion of this behavior, and it will become obvious how it applies to your marketing.

The ability to wait for rewards is a classic characteristic of anyone who is going to be successful. In fact, psychologists have identified this ability as the key indicator of a child’s future success. Because rewards do not always come instantly, people who learn to work hard, or invest their time and wait for payment, recognition, or some other form of ‘’gratification'’ are the ones who will achieve the most in life.

Often, of course, the longer the delay, the greater the reward. A worker who spends the day’’s pay getting too drunk to return to work the next day will never become a doctor or lawyer.

The opposite is the need for instant gratification, which is practically a definition of immaturity. I-want-what-I-want-and-I-want-it-now behavior is normal in a baby, typical of many young children, and dangerous in adults. At its extreme, it results in all kinds of criminal behavior. “I don’t want to work, and wait to save money, so I think I’ll steal it.”

And, of course, there are legions who profit from this immaturity, including people who sell magic diet pills, lottery tickets, expensive golf equipment, and phony university degrees. Those who market these things know that their customers hope to buy the reward they are unwilling to work and wait for.

What has all this to do with your marketing?

Many attorneys approach their marketing programs with exactly this level of impatience, not to say immaturity.

They are not committed. They are not willing to work. They are not willing to invest or risk their dollars. They are not willing to wait. They want a marketing program that will hit a “home run” right away. They want to hit the marketing lottery and they are disappointed with anything less.

And of course, there are lots of marketing firms that are only too willing to prey on this weakness. They sell “systems” that are “guaranteed” to make you thousands, if not millions. They push direct mail programs with “free” mailing lists, and “seminars in a box” and programs that promise to double your revenue in three months.

Do any of these programs work? To some extent, yes. Are they appropriate for some people? Absolutely. Almost any marketing is good for your business, and as Woody Allen points out, 90 percent of success in life consists of simply showing up.

Marketing works! That’s the good news. The other news — perhaps not so pleasant if you lack the maturity required for delayed gratification — is that marketing works the same way everything else works, by application of consistent effort yielding eventual results.

In my own business, it is not unusual at all for an attorney to become our client two years after our first meeting. It is highly unusual, on the other hand, for a prospective client to say “Wait right here while I go get the check.”

If you think of the marketing-sales process as a pipeline, it becomes obvious that in order to make sales come out at one end of the pipeline (the one that spills out money), you have to stuff the entry to the pipeline. Some prospects will travel that pipeline faster than others of course, but they still must make the journey.

Those who have the maturity, patience, commitment, and character to wait for the prospects to become clients will see a great reward. The others will say, after a suitably brief period, “This doesn’t work!” Then they will quit marketing or buy into the next get-rich-quick marketing plan.

If you are one of those who understands delayed gratification, realize this: Once you have the pipeline running, and you are realizing steady rewards, you must never, ever stop your marketing efforts. When you stop, or even pause, what happens? You create gaps in the pipeline, gaps that will eventually result in a bad month, or a bad year.

There are many people, of course, who can be patient and persistent if there is a guaranteed reward. In this life, however, there are only two certainties and you know what those are.

It takes much more intestinal fortitude to proceed and persist when the reward is certain, but not guaranteed. Those who can do it are the marketers, and they shall inherit the earth. The others will inherit the wind.

About the Author
For more information on Mark Merenda or more marketing for attorney articles and information you can visit the Smart Marketing Web Site: http://www.smartmarketingnow.com.

Mark Merenda is the founder of Smart Marketing of Naples, FL (http://www.smartmarketingnow.com). He can be contacted at: 239.403.7755. Read his blog (featuring information for marketing for attorneys) at http://www.smartblog.typepad.com.

What ever you tend to sell online, don’t miss the massive marketing capabilities of forums. You can find large communities and forums regarding nearly any topic you could imagine. Just do a quick Google search for “(any topic that interests you) Forum” You will find at least 5-10. But why are they important for our online marketing? They are free to use, deliver laser targeted visitors, give you high quality backlinks and build your reputation. You can’t get better results for time invested then with just hanging around in forums and post about stuff you would do anyway.

Benefits from actively posting in forums

When you join a forum you have the option to setup a signature, this signature is placed at the end of every post you make. Put your name and the link to your business in it. This is a setup once and works for life thing. Take the 2-3minutes it takes to create your signature at any forum you join. You are now advertising with every post you make. You can talk about Football or Cooking and still be advertising for your business.

Start a new thread regarding your business (If not already one is running). Tell the people what you are doing; what is great about your product etc. Probably you find some interested people that will ask you questions or are working with a similar product. It will probably take days till you get response, just stay with the topic and post daily something new. This will keep your thread on top of the forum and will attract more people to click on it. Also new forum members and guests tend to read the top positions and high traffic topics very often. So, keep your thread interesting and on top of the forum. This assures you publicity for free.

Then more useful topics you post then higher your reputation will grow. Reputation is exactly what you need. You want that anyone knows your name as an Authority in your field. Share your knowledge, offer help and support and SHOW everyone that you read, understand and think about what was written. Don’t make spam posts or answer questions with 2-3 word posts. Make detailed posts, 1 long and useful post is worth more then 10 little “I think you are right” quickies. If you know nothing about the topic DON’T POST THERE!

Forums are Search Engine Spider magnets. Popular forums get spidered from google, yahoo, etc often 10+ times a day since they offer fresh in demand content. We all know that search engine traffic is important and from forums we get countless backlinks that will help us getting a higher ranking. Every post you make has your Signature containing YOUR link at the end. The spiders will pick up that link, follow it and index your page. Don’t ever waste time and money again on “Search Engine Submission”. Post your new page in 10+ forums and wait for the SEs to index it automatically. Suma sum arum, you can cover nearly every important field in your marketing campaign with forums. You build your name as a brand, build personal customer relationships, get countless of quality backlinks to your page, get listed in the important Searchengines and all of that for free.

About the Author
Christian Sandfeld is a professional Online Marketer. For a full list of his articles please visit: http://mlm4life.blogspot.com/

When everyone else is grumpily fighting their way to the office Monday morning, struggling with yet another week of meaningless, frustrating office politics imagine opening your Inbox to find a string of orders leading to a payout while you spent the weekend with your family.

With your own products to sell online, you have the potential to be turning traffic into dollars while you sleep. One of the leading products to sell online is digital information products with the most common being an ebook or report.

You may wonder how to write a ebook thinking that writing will take you too long, is beyond your skill ability or will not result in a profitable product.

With more than 10-years of writing ebooks, books and digital information products, we can help to make it clear what works best answering the question how to write a ebook.

SYSTEM FOR SIMPLE EBOOK WRITING

Writing and marketing hot selling ebooks online comes down to 3 simple, powerful steps:

1. Discover hot markets ready to buy. Too many beginner ebook marketers assume that people will always buy what they need versus what they want. Sure, with enough effort, you can often convince a market through education or fear tactics that they should buy your product, but it’s much more effective to tap into topics where your audience already knows they want to buy information - no convincing needed.

How do you find these desparate buyers?

Learn to become a master observer and listener. The highest paid information product marketers and ebook writers are great at picking out signs of existing demand from almost any market. They know the triggers that identify desparate buyers.

If you really want to know how to write a ebook, then you MUST become a master at knowing the difference between something someone needs and something someone already wants badly.

An example of a topic that everyone should be interested in is computer security, yet you will find that very few people will purchase information on this topic. It’s not that we are unaware of the threat, it’s just that until we are attacked, the pain does not become great enough to warrant an investment in information for most.

On the other hand, if sprintime is coming and you notice your “love handles” threatening your appearance, you will go searching for the best system for quickly getting rid of that excess fat.

Identifying hot markets, understanding how to research your market, find opportunity and quickly turn that opportunity into hot selling information products is the focus of this free course “Ultimate Non-Writer’s System For InfoProduct Riches” available here: http://www.highertrustmarketing.com/minicoursenew.html

2. Pick A Topic That Excites Your Market. If you really want to know how to write a ebook, you will need to figure out how to find topics that your market are passionate about. For instance,

- how do they do new things with a hobby, gadget or software they are passionate about - tap into the questions your market are already asking using social network sites, forums, and many other underground research techniques outlined in http://www.infoproductcreator.com - begin by building a list then research what that list wants - use keyword analysis tools to look for combinations of keywords that give clues as to what information your market is looking for

Turning demand into an information product is simple, once you are confident you’ve really identified that 100K idea.

3. Organize Your Market’s Questions Into Your Own eBook. You may have the best idea for a product in the world, if you can’t get it done quickly, you’ll never realize your dreams. Outlining your ebook in the form of questions makes it dead simple to quickly develop the content you need to start making your own infoproduct fortune - even if you are not a writer.

IT’S TIME TO TAKE ACTION

Of course, the best advice in the world means nothing if not put into action. You now have the system that answers the question how to write a ebook and nothing can stop you except yourself. Getting yoru first ebook on the market is a terrific and proven way to collect feedback leading to more and better digital products until you have built your own online information product marketing empire.

About the Author
Discover hidden methods of finding red-hot ebook topics, quickly turning them into highly profitable ebooks and using these digital books to build your own online marketing empire. Free course tells you how here: http://www.highertrustmarketing.com/ebook/

In order to achieve top 10 ranking in Google Yahoo and MSN you need to properly optimize your website for a specific keywords related to your site topic. If you optimize for wrong keywords, you are unlikely to see any results.

There are many software’s available to help you achieve search engine optimized (SEO) pages. XSitePro software will enable you to pinpoint any issues with on-page optimization and will guide you to correct these problems in step by step manner.

Link exchange or off page optimization plays a huge role getting higher search engine rankings. Here are top 6 tips for managing effective link exchange campaign.

1. Use a link exchange management script for managing link partners. A link exchange script will save you time and efforts to effectively manage link partners. Webmaster would like to exchange links with your site if you have link exchange script installed on your site. Make sure you link to link partner page from your home page.

2. Try to achieve PR2 (page rank) to PR3 with your link partner section to attract authority websites to link to your website. Use article submission with link back to your site to get one way links back to your website and improve your page rank.

A) You can submit articles to 450 article directories using Article Post Robot.

B) Use Link Directory Submitter Software to submit to high PR directories.

3. Once your website has achieved PR2 to PR3 then you can find authority websites with high search engine rankings similar to your website theme for link exchange. Never exchange links with non-relevant websites and link farms. The search engines will lower your ranking if your site is linking with link farms. 1 relevant link is better than having 10 non-relevant sites linking to your site.

4. Never exchange link with website which are banned from search engines, sites which are not indexed in the search engines and whose PR is equal or less than PR1. Never exchange links with link farms as link farms are considered spam sites in search engine’s eyes.

5. Make sure you do not have more than 25 links pointing out from your link partner pages.

6. Search engines are looking for a constant and gradual increase in links pointing to your website. Getting a quick spike in links may be perceived as spammy in search engines eyes. So make sure you are constantly exchanging links over the time with other websites to increase your site rankings.

About the Author
Gord is the owner of Link Exchange Tips, “Download 100% Free PDF Report Explaining How To Get 1000’s Of Back Links Pointing To Your Website Within Next 72 Hours!….” More Information available at: http://www.Link-Exchange-Tips.com